Step into Seoul’s unfolding art story.
wander freely, uncover surprises, and discover the magic in every space.
Since Frieze Seoul’s arrival, the city's art scene has been buzzing louder than ever—and we’re here to guide you through three of its most captivating districts: the time-honored streets of Samcheong-dong, the cutting-edge galleries of Hannam-dong, and the global art hubs of Gangnam.
Each journey is thoughtfully curated to blend tradition with contemporary energy, perfect for art lovers seeking more than just the usual highlights. Wander hidden alleys, discover under-the-radar galleries, and savor a quiet moment in a Korean tea house along the way.
With our insider-guided tours, you'll experience Seoul’s vibrant art world through stories, places, and encounters you won’t find in a guidebook.
프리즈 서울(Frieze Seoul)이 처음 열린 이후, 서울의 예술 신(Scene)은 그 어느 때보다 활기를 띠고 있습니다.
저희는 이 생동감 넘치는 도시에서 가장 매력적인 세 곳—전통의 정취를 품은 삼청동, 실험적인 갤러리가 밀집한 한남동, 그리고 세계적 미술 시장과 맞닿아 있는 강남—으로 여러분을 안내합니다.
각 투어는 전통과 현대의 감성이 조화롭게 어우러지도록 정성스럽게 큐레이션되어, 단순한 관람을 넘어 깊이 있는 예술 경험을 원하는 분들께 제격입니다.
숨은 골목을 거닐며 아직 널리 알려지지 않은 갤러리를 발견하고, 때론 한옥 찻집에서 여유를 즐기며 예술과 삶이 교차하는 순간을 마주해보세요.
전문 큐레이터와 함께하는 이번 여정을 통해, 일반 가이드북에서는 만날 수 없는 서울의 진짜 예술 이야기를 직접 경험하실 수 있습니다.
Wander & wonder
Step into Seoul’s unfolding art story.
Book your tour today and see the city through an artful lens.
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Duration : 5 hours
Highlights :
- Discover hidden gems in the heart of Seoul’s historic art district.- Explore galleries featuring a mix of traditional and contemporary Korean art.
- Relax in a serene tea house offering authentic Korean refreshments.
Itineraries may be adjusted based on the gallery/museum exhibition schedule.
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From $300 per person (up to 5 people per group)
You can choose your preferred local currency for payment.
Please note that transportation to and from Seoul, as well as accommodation, are not included in the tour.
Taxi fares for traveling between galleries during the tour will be covered. However, transportation to the meeting point at the start of the tour and returning to your hotel afterward are not included.
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We’re excited to welcome families on our private art tours! To make the experience accessible and enjoyable for everyone, we offer special rates for young participants:
Adults: $300 per person
Children (ages 6–12): $150 per child
Children under 5: Free
Note:
Children must be accompanied by at least one adult.
Please include the ages of all participants when booking to help us prepare the best experience for your group.
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Tickets
Refreshments
Transportation if needed
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Asian Contemporary Art: Seoul in Focus
Comprehensive and Immersive experience in Korean contemporary art scene.
History of Korean art market and key players.
Family-Friendly Features
Engaging for All Ages: Discover the perfect balance of art and culture with topics designed to captivate both adults and children. Enjoy interactive discussions and cultural highlights that spark curiosity and creativity.
Flexible Pace: Our tours adapt to your family’s needs, ensuring a comfortable and enjoyable experience for all. We include time for breaks and opportunities to explore at your own rhythm.
Kid-Friendly Stops: Along the way, visit serene tea houses, charming parks, or other family-friendly spots, making the journey as delightful for kids as it is for adults.
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English or Korean
If you want to trace the roots of Seoul’s vibrant art scene, Samcheong-dong is where it all begins.
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historic
charm
As you stroll through its charming alleyways lined with traditional hanok houses, you’ll find contemporary art seamlessly woven into the neighborhood’s fabric.
This historic district is home to iconic spaces like Gallery Hyundai, Kukje Gallery, and Arario Gallery—pioneers who have shaped Korea’s contemporary art landscape.
Samcheong-dong is Seoul’s oldest gallery district, where art breathes between the narrow lanes of old hanoks. Here, the past and present coexist beautifully, offering a glimpse into artworks filled with emotion and stories.
In this serene and refined atmosphere, we invite you to explore galleries and even visit a traditional teahouse—a journey perfect for those who wish to savor art at a deeper, more intimate pace.
서울 아트 신(Scene)의 뿌리를 찾고 싶다면, 삼청동이 그 출발점입니다.
전통 한옥 골목을 따라 걷다 보면 현대미술이 자연스럽게 스며든 삼청동의 매력을 만나게 됩니다. 국제갤러리, 갤러리 현대, PKM, 아라리오 등 한국 현대미술을 이끌어온 대표적인 공간들이 이곳에서 시작되었죠. 서울에서 가장 오래된 갤러리 디스트릭트로, 전통 한옥이 이어진 골목 사이사이에 예술이 숨 쉬는 삼청동. 과거와 현재가 공존하는 이 거리에서, 감성과 이야기를 담은 아트워크들을 만나보세요.
한적하고 정갈한 분위기 속에서 갤러리 투어와 전통 찻집 방문까지—예술을 깊이 음미하고 싶은 분들께 추천하는 여정입니다.
To Breathe (2021), Installed on the Ceiling of the Iconic Rotunda of the Remodeled Leeum, Seoul, Korea
Image copyright of Tasty Morsels art2.
contemporary now
Welcome to Hannam-dong—Seoul’s trendiest and most culturally rich art district. This neighborhood is home to experimental exhibitions, independent galleries, as well as the Seoul outposts of major international galleries. It’s one of the few places where you can explore the pulse of both Korean and global contemporary art in one walkable area.
As we guide you through the neighborhood, you’ll also pass by stylish concept stores, design-forward cafés, and hip cultural spaces, making this tour as much about lifestyle as it is about art. If you’re looking to experience what’s fresh, global, and creatively charged in Seoul—this is the place to be.
서울에서 가장 감각적이고 트렌디한 예술 동네, 한남동.
이곳은 감도 높은 전시를 선보이는 글로벌 갤러리들이 서울에 자리 잡은 대표적인 지역입니다. 국내외 현대미술의 흐름을 한눈에 조망할 수 있는 이곳에서, 세계적인 작가들의 전시와 현장을 가까이에서 경험해보세요.
투어 중에는 감각적인 편집숍, 디자인 카페, 그리고 동네 곳곳의 세련된 분위기 속에서 한남동만의 예술적 감수성과 라이프스타일이 어우러진 풍경을 만나실 수 있습니다. 지금 서울에서 가장 ‘컨템포러리’한 예술 현장을 함께 걸어보세요.
Louis Vuitton Maison Seoul designed by Frank Gehry.
Image copyright of Louis Vuitton. global allure
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Welcome to Gangnam—a district where Seoul’s cosmopolitan energy meets the world stage of contemporary art. Known for its sleek architecture and luxury lifestyle, Gangnam is home to renowned global galleries like White Cube, Gladstone, and Perrotin, each offering exhibitions by internationally celebrated artists.
This tour offers an insider experience into the polished side of Seoul’s art world, where exhibitions unfold within architecturally stunning spaces tucked amidst designer boutiques and refined cafés. From quiet contemplation in elegant galleries to glimpses of cutting-edge global talent, this tour reflects the elevated pace and poise of Gangnam itself.
세련된 건축과 고급스러운 분위기로 대표되는 강남은 이제 세계적인 갤러리들이 자리잡은 예술의 중심지로 떠오르고 있습니다. White Cube, Gladstone, Perrotin과 같은 글로벌 갤러리들이 이 지역에 둥지를 틀며, 국제적인 현대미술의 흐름을 서울 한복판에서 경험할 수 있게 되었죠.
이번 투어에서는 감각적인 공간 속에서 펼쳐지는 세계적 작가들의 전시를 깊이 있게 감상하고, 강남 특유의 세련된 분위기 속에서 미술과 라이프스타일이 자연스럽게 어우러지는 풍경을 함께 걷게 됩니다. 고요한 갤러리의 감상부터 트렌디한 카페의 여유까지, 정제된 예술 경험을 선사합니다.
