SEE SEOUL THROUGH A CURATOR’S EYE.

Private, curator-led art tours shaped around your perspective.

What to Expect

We don't believe in one-size-fits-all. Every tour is custom-designed based on your artistic interests, whether you're drawn to contemporary minimalism, traditional Korean aesthetics, or emerging local talents.

Tailored Art Curation

Led by professional curators, our tours take you beyond the surface. Gain exclusive access to private galleries, artist studios, and hidden cultural gems in Seoul that are rarely open to the public.

Insider Access & Expertise

Seamless & Private Experience

Focus entirely on the art. From luxury private transportation to curated tea house breaks, every detail is handled with care to ensure a comfortable, sophisticated, and uninterrupted journey.

Our Process

Start Your Journey

01. Initial Booking & Curator Check-In

Select your preferred date and complete our Curator Check-In form. This essential step helps us understand your unique perspective, preferred pace, and the specific creative fields you wish to explore—ensuring your experience is built around your individual curiosity.

03. Confirmed Art Experience

Once the plan is confirmed, we finalize the route and secure exclusive access to selected venues. On the day of your visit, your private curator will lead you through a seamless, insightful exploration of Seoul’s art and culture.

Based on your intuitive responses, we craft a tour format that feels considered rather than pre-set. Whether you seek deep conversational dives or a broad overview of the city’s creative pulse, we propose a tailored route and fee for your review.

02. Bespoke Itinerary Design

What You’ll Experience

A quieter, more considered way to engage with Seoul’s evolving art scene.

Each experience is shaped around your interests and pace. Rather than following a fixed route, the tour unfolds through thoughtful conversations and carefully chosen spaces.

“I saw places I would never have found on my own, but more importantly, I understood how art and everyday life connect in Seoul.”
— Designer, Chicago

Your journey is waiting to be shaped.

You’ll explore contemporary art through context—understanding not just what you see, but why it matters.

“As my first visit to Seoul, this gave me context I didn’t even know I was missing.”
— First-time visitor to Seoul

Curator Check-In

To design a bespoke itinerary tailored to your pace and interests, we invite you to start our curator check-in

A curated experience, shaped around you.
Each private tour begins with a short exchange — a thoughtful check-in that helps us understand your interests, pace, and what you’re most curious to explore.
Based on this, your curator designs a personalized route through selected galleries, cultural spaces, and neighborhoods. There is no fixed script; the experience unfolds naturally through conversation, observation, and shared curiosity.
Whether you’re drawn to contemporary art, emerging voices, or the quieter layers of Seoul’s creative landscape, the tour adapts to your rhythm — allowing space for reflection, discovery, and meaningful connection.
Full-Day Experience
From $490 per adult
A full-day experience designed for those who wish to explore at a relaxed pace, with time for deeper conversations, extended visits, and thoughtful pauses throughout the day.
Half-Day Experience
From $330 per adult
A shorter experience offering a focused introduction to Seoul’s art scene, ideal for those with limited time or a specific area of interest.
Children (ages 6–12)
Reduced rates apply.
Children under 5 join complimentary.
Each experience is individually tailored.
Pricing may vary depending on group size, route, and the level of customization involved.
For those seeking a deeper or more specialized experience — such as focused gallery visits, extended routes, or in-depth exploration — additional customization may apply.
This experience is ideal for:
- Curious travelers seeking a deeper cultural perspective
- Art lovers interested in contemporary galleries and local contexts
- Visitors who prefer meaningful conversation over rushed itineraries
You’ll move through a carefully chosen sequence of galleries, design studios, and quiet corners of the city — guided by context, conversation, and curiosity.
Rather than following a fixed route, the experience unfolds organically, allowing space for observation, dialogue, and reflection. Each stop is selected to offer insight into Seoul’s contemporary art landscape, shaped by both place and perspective.
The focus is not on seeing more, but on seeing with intention — engaging with art, space, and ideas at a considered pace.
Typical Duration
Most tours run for approximately half a day (around 3 hours) or a full day (around 6 hours), depending on the pace and scope of the experience.
Scheduling
Tours typically begin in the late morning or early afternoon, depending on availability and gallery hours.
Flexibility
Routes and timing may vary, as each experience is thoughtfully shaped around current exhibitions and your interests.
Language
Tours are available in English or Korean.
Confirmation
Final details will be shared after your inquiry, once the experience has been curated for you.